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COOL PEOPLE – Ben and Jerry

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  • * The 1970’s*

    1978

    Humble Beginnings

    With a $5 correspondence course in ice cream-making from Penn State and  a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first  ice cream scoop shop in a renovated gas station in Burlington, Vermont.

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    1979

    Next Step…

    Ben and Jerry celebrate the shop’s one-year anniversary – and the customers who made it possible – by holding the first-ever Free Cone Day: free scoops for all, all day long. The annual ice cream give-away continues today in scoop shops around the world.

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